AgTech Products and Services

CONCORD, Ohio December 3, 2024 - Impactful integrated media, outstanding service and deep experience with growers are the key drivers behind Rural Traction Network, a new full service marketing and digital services agency officially launched here today by veteran ag marketing professional Joe Monahan, principal of the new company."We are integrating the latest innovative digital tools with those tried-and-true media channels that growers rely on," said Joe Monahan, Founder and CEO of Rural Traction Network in announcing the new start-up. "What sets Rural Traction Network apart is our understanding of the unique challenges, issues and needs of the grower community."

While social media and other digital tools are critical in today's world, Monahan says, traditional media--like print, radio, and trade shows--continue to be the backbone of communication in these markets.

"It's all about trust. We know growers trust the channels they've relied on for years, whether that's their favorite industry magazine, a local radio program, or personal connections at a trade show," said Monahan, who is former President & COO of Meister Media Worldwide with decades of experience with growers of fruit, vegetable, ornamental and broad acre crops. "At Rural Traction Network, we combine trusted traditional media with cutting-edge tools to boost the impact of agribusinesses marketing strategies."

Rural Traction Network Gears Up
"Growers are busy, smart professionals," said Monahan, "they want content that helps them grow their crop and run their business faster and more profitably, but you must reach them where they are." He said Rural Traction Network offers:
Traditional Media That Works: From print ads and direct mail to trade shows and radio, Rural Traction Network uses tried-and-true methods to connect businesses with growers in meaningful ways.
Digital Marketing That Delivers: Whether it's search engine optimization, social media, or email campaigns, Rural Traction Network helps clients reach audiences wherever they are online.
Content That Connects: The team creates high-quality, relatable content that speaks directly to growers and supports business goals.
Lead Generation That Converts: Using a proven process, Rural Traction Network ensures that businesses find the right leads and turn them into loyal customers.

"Trust and tradition are key parts of the grower community, where personal connections matter," Monahan says. "At Rural Traction Network we understand this dynamic and ensure clients get the best of both worlds: the enduring impact of traditional media combined with the reach and efficiency of digital solutions. Our goal is to help businesses navigate today's marketing landscape while respecting the reliable and proven approaches that growers rely on. It's aboutmeeting people where they are and giving them the tools they need to grow."